On Jan 7, we headed towards Zenxin headquarters located in Kluang. The founder and CEO of the organization, Mr. Tai, received us and toured his farms. His farms attract millions of tourists each year. We also visited his compost factory, which is a significant source of competitive advantage for him. Mr Tai provided us details about his company and its business model.
On Jan 8, Mr. Tai arranged for us to meet with some of his employees to know more about the company ideology. We held detailed discussion with Mr. Tai and his employees about their concept of organic farming. We also visited his packaging facility and observed the whole value chain.
